Wednesday, January 14, 2009
8:00am- 5:30pm
Orange County Convention Center

Ron Rosenberg is a nationally recognized, award-
winning expert on marketing and customer service
and a winner of the prestigious "International
Marketer of the Year" award at the GKIC International
Marketing Summit. He has authored several books and
learning systems. Over 15,000 people have subscribed
to his Tricks and Tales newsletter. His expert
commentary has been featured in The New York Times
and The Washington Post, and in Smart Money and
Real Simple magazines. He has been a guest on
nationally syndicated radio shows including ABC Radio,
Dateline Washington, and The Gary Nolan Show.

Richard Gardiner is an attorney in private practice in
Fairfax, Virginia, focusing on criminal defense, civil
litigation, and administrative law. Prior to entering
private practice, he was NRA-ILA Legislative Counsel
from 1991 to 1994; Director of State/Local Affairs from
1989 to 1991; and an NRA Assistant General Counsel
from 1979 to 1989. He represented NRA before
committees of the United States Senate and House
of Representatives and was NRA's spokesman on
numerous television and radio shows, including the
Today Show, the McNeil-Lehrer Report, and Crossfire.
He is the author of To Preserve Liberty -- A Look at
the Right to Keep and Bear Arms; and co-author of
The Sullivan Principles: Protecting the Second Amendment from Civil Abuse.
He has represented numerous firearms dealers in license revocation
proceedings, from the administrative hearing to the United States District
Courts to the United States Courts of Appeals. He was co-counsel for the
sheriffs who successfully challenged the Brady Act in the United States
Supreme Court; counsel for firearms manufacturers who challenged the
Clinton semi-auto gun ban; counsel to the Law Enforcement Alliance of
America and is an NRA Benefactor member; and is a life member of the
Virginia Shooting Sports Association.

Frank Briganti is the director of industry research and
analysis for the National Shooting Sports Foundation
(NSSF). He is responsible for creating and implementing
research projects for industry professionals and has
authored a host of NSSF statistical reports, research
and marketing publications and industry surveys. Most
recently he coordinated the Task Force 20/20 initiative
to guide the implementation of a three-year research
project titled The Future of Hunting and the Shooting
Sports - Research-based Recruitment and Retention
Strategies.

Rob Southwick is the President of Southwick Associates,
a firm specializing in tracking and reporting economic
and business statistics associated with hunting, fishing,
and outdoor recreation. Current clients include nearly
half of all state fish and wildlife agencies, many private
companies, the American Sportfishing Association, the
Association of Fish and Wildlife Agencies, the National
Shooting Sports Foundation, and many others.
Founded in 1990, Southwick Associates is based in
north Florida and is supported by experienced staff
and research associates all over the country.

James Hartford has over 25 years of experience in
Sales, Marketing and Operations in the Sporting Goods
industry, primarily in the footwear and apparel sector.
He began his career in retail before moving to the brand
side as a manufacturer’s representative, learning the
industry from the ground up. He quickly rose through
the ranks in a series of promotions of materially increased
responsibility with HIND Performance Sportswear, Prince
Sports, Benetton SportSystem and Reebok International.
His most recent brand position was at Reebok, where he
was Vice President, U.S. Sales Operations & Planning,
responsible for budgets, planning and line merchandising
for a $1.5 billion footwear and apparel business.
Mr. Hartford founded SportsOneSource as a consulting firm in 1999.

Walfred (Wally) A. Nelson has retired from a
distinguished 33-year career with the Bureau of
Alcohol, Tobacco, Firearms and Explosives (ATF). A
member of the Senior Executive Service since 1998,
in 2004 the rank of Meritorious Executive was
conferred on him by President George W. Bush for
sustained superior management accomplishments.
Wally has extensive experience briefing senior
administration officials, members of Congress and
senior staffers on ATF policies, regulations and the
impact of proposed and enacted legislation. He has established and
maintained excellent working relationships with firearms and explosives
industry trade associations. He worked with these groups, as well as
individual industry members, to arrive at creative solutions to a wide
variety of regulatory and trade issues. Wally now brings more than 30
years experience as an ATF inspector, manager and executive to the
private sector.

Linda Talley is a speaker, author and personal
effectiveness coach from Houston, Texas. She speaks
more than 70 times a year to people who want to
enhance their performance in personal leadership,
customer service and loyalty, customer and staff
communication and relationship skills. She gives people
specific steps to take to create the difference between
someone who's excellent and someone who's mediocre.
She is a nationally known business coach, speaker and
author of Business Finesse: Dealing with Sticky
Situations in the Workplace; The 10 Secrets of Retail
Specialty Stores; The Daily Win and has both authored
and been featured in numerous magazine articles.
Linda takes pride in being known as the speaker who grows people from the
inside out and gives them something to talk about! Her common sense,
humor and enthusiasm gives you "take back to the store" ideas to implement
immediately.

Ann Baldwin has more than a decade of expertise in
the broadcasting and communications industry. A
partner in Baldwin/Alverio Media Marketing, she
specialized in media management and presentation
skills. She has spent more than 15 years in the TV news
business as an anchor/ reporter for television stations
across the country. She has received numerous awards
for her work and has co-authored many articles on the
benefits of media marketing. For several years she
hosted her own weekly radio talk show on WTIC-AM,
the largest radio talk station in Southern New England.

Tom Shay is a fourth-generation merchant with over 25
years of ownership and management experience. Tom's
presentations provide attendees with the "nuts and
bolts" necessary to improve the operation and
profitability of their businesses. He has authored six
books on small business and has earned the Certified
Speaking Professional (CSP) distinction, a designation
that has been attained by fewer than seven percent of
professional speakers worldwide.