NAFR will have a unified voice for firearm retailers, providing and promoting NSSF programs that foster, encourage, educate and improve the retail firearm industry."

Today's firearms retailers face an increasing number of challenges-stringent regulatory compliance, mounting legislative initiatives, tighter profit margins and an image challenged by an anti-gun biased media. But with challenges come opportunities-the opportunity to have direct input in the regulatory and legislative process, the opportunity to increase profitability through more effective management, the opportunity to help restore the professional firearms retailer's image as a responsible businessman and community citizen, and the opportunity to participate in professionally designed and administered programs to increase participation in our outdoor sports by traditional and new user groups.

The National Association of Firearms Retailers (NAFR) is an organization that is working to shape a brighter future for retailers by helping you stay on top of critical issues that affect your business today. A division of the National Shooting Sports Foundation, the NAFR is a group created by retailers, for retailers and will be governed by retailers. And we will provide retailers with a unified voice in regulatory and legislative affairs, appropriate support services and professional development opportunities that effectively address today's challenges and makes the most of the opportunities they present.